Stubb's Legendary Bar-B-Q, the country’s No. 1 premium Bar-B-Q sauce brand along with its marinades and spice rubs, started in Lubbock, Texas, in 1968 when C.B. “Stubb” Stubblefield opened his first restaurant. Today, Austin-based Stubb’s continues to take inspiration from his original recipes and high quality standards to create authentic products made with Stubb’s secret ingredient, “Love and Happiness.” Once only enjoyed by a few lucky Texans, Stubb’s products have gained fans all across the country, bringing that legendary Bar-B-Q flavor to chicken, ribs, burgers and much more.