Kevan Vetter is Senior Director Culinary, Executive Chef. Chef Kevan and his department are responsible for culinary support, product development guidance, and creative insights to McCormick’s consumer business.
Kevan’s love for cooking began at an early age by helping in the kitchen to prepare birthday cakes and fresh bread for family gatherings. Shortly after starting his first restaurant job, Kevan knew that a career in food was his calling. After running his first kitchen at the age of 19, Kevan embarked on a 16-year culinary journey that would take him into the kitchens of numerous fine dining, upscale casual dining restaurants and catering operations in the Mid-Atlantic and Southeast as well as St Joseph’s University where he held the position of Executive Chef.
All of these experiences helped to build the foundation for Kevan’s next move in 1998 when he joined McCormick. At McCormick, he has been able to use his love for great food and fresh flavors to help design and develop new products, recipes and menu items for some of the country’s top consumer food and restaurant companies as well as the McCormick consumer family of brands. Since its inception in 2000, Kevan has been a key member of the McCormick Flavor Forecast team - global group that spotlights current trends while constantly pursuing and identifying what’s next in flavor.
Kevan is an active spokesperson presenting to key grocery retailers and at multiple national conferences including Food Forum, Chef to Shelf and the American Culinary Federation regional and national conferences on the topic of changing trends and consumer preferences. He has also appeared on TV – from local networks to Food Network’s popular Unwrapped show. Kevan has been published in Food Processing Magazine and Food Product Design as well as authoring a chapter on chefs designing flavor for meals for the book Meals in Science and Practice.
Trevor Squires serves as General Manager, NA Food Away from Home, and Country Manager – Canada for McCormick & Company in which he leads strategy and execution across the entire McCormick North American Food Away from Home business along with overseeing Canadian Culture, Community Engagement & Regulatory Requirements. Squires also serves on the Global Flavour Solutions Strategy Council (FSSC) and is a member of the Global Diversity, Equity & Inclusion Steering Committee. Outside of McCormick, Trevor is actively involved with United Way Elgin Middlesex as a Cabinet Member and held the position of Campaign Fundraising Chair for the 2020 campaign, raising money for critical issues like food security, mental health, and helping people and families in need.